VisitPay Expands Business — and Views

When fast-growing financial technology company VisitPay was looking to expand, they looked to River Shore Development.

The company worked with River Shore Development to completely reimagine and redesign the entire second floor of 1471 W. Shoreline Drive.

“There’s such a happy vibe here now that we’re all together in one space,” says Vince Martino, the Chief Product Officer and Co-Founder of VisitPay. “This is a space we can be proud of.”

Founded in 2010 by Martino and his business partner, Kent Ivanoff, VisitPay is revolutionizing the way health care facilities and clinics across the country approach patient billing. By engineering a streamlined billing platform, patients can make convenient, flexible payments online, while health systems can increase their profits and reduce debt.

Ivanoff and Martino knew they wanted to establish the business in Downtown Boise, where the local tech start-up scene was just beginning to take off. Several years prior to moving into 1471, they found their home in a small space on the bottom floor of 1555 Shoreline just below the headquarters of Agri Beef, a global agribusiness company.

“It was a great spot to start, but we grew out of it pretty fast,” Martino says. “At one point, our office was separated on two different floors. We knew something had to change.”

Collaborating with Hummel Architects and ESI Construction, the VisitPay team completely transformed the space to fit the company’s start-up roots and data-smart culture. Walls were torn down to create an open layout, letting in natural light and views of the river through the tall windows all along the building. The ceilings were exposed to create an industrial feel, and accent walls of turquoise and orange brightened up the space.

“We struck the perfect balance between industrial and professional,” Martino says. “We wanted to stay true to our tech start-up roots while making our healthcare clients feel welcome.”

Today at VisitPay, teams of developers huddle around a whiteboard to discuss a new project. Marketers sit near the windows overlooking the river to focus, while spacious conference rooms are filled with brainstorming sessions.

“Collaboration is such a key element of software development,” Martino says. “We knew we needed a space where people could work together, brainstorm and tackle issues.”

Overlooking the river, the office is just steps away from the Boise River Greenbelt. Martino says many of his employees will bike to work and take their lunch breaks or meetings at Ann Morrison Park. For those who commute, the location is right off the freeway, providing excellent accessibility.

“I really do believe being so close to great natural spaces like this has made us even more productive,” Martino says. “People love coming into work, and that keeps them inspired.”

Martino says their new location keeps VisitPay closely connected to Boise’s business community. Their neighbors along Shoreline Drive include some of the city’s most respected companies, including Payette Brewery, St. Luke’s Health System and a host of professional service companies, including engineering, accounting and law firms. The heart of Downtown Boise is just a few minutes walk away, and Boise State University is about a mile down the Greenbelt.

For Martino, he says he can only imagine what the future holds for Boise, VisitPay and this neighborhood.

“There’s so much potential for start-ups like us to thrive here,” Martino says. “We’re really lucky to have found such a great neighborhood that keeps us supported and connected.”

June 28, 2019